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How To Get Prospective Clients To Raise Their Hands

When marketing your #veterinary practice there is a temptation to go straight for the appointment, which after all is your ultimate goal. But sometimes is pays to take a longer term view to make the acquisition of client easier by first flushing out the prospective clients in your area.

The reason to do this is, while people love to buy, they hate being sold to and many of your prospective clients maybe interested in your practice but are not yet ready to make an appointment. Your objective should therefore be to get prospective clients to raise their hands to indicate they are interested in your practice and then to market to them until they time comes when they are ready to make an appointment which could be next week, next month or even next year.

So now the question becomes how do I get them to raise their hand?

The answer is simple, offer them something they will value enough exchange their contact details for. For example, a free report on ‘The 10 Services Your Veterinarian Must Recommend, Perform, and Believe In’ or a DVD on the benefits of your practice.

By doing this you will be able to build a list of hot prospects that you can nurture into clients.

So go give some stuff away!