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Is Your Veterinary Practice In The News?

Did you know that every month you don’t contact a client, you lose 10% of the relationship that you had built up in your initial contact?

Which means that in less than a year, the entire psychological relationship is gone (presuming you haven’t contacted them much, or if you have, it’s been so boring that they’ve thrown it out). They in fact become maybe just slightly better than a stranger.

You may find this hard to believe, but people expect someone they’ve done business with to actually care about them after they’ve done the business! It’s like, they want to feel you didn’t do business with them, just to do business with them!

Do you also realize while you’re not in contact with your clients, the other veterinary practices in your area are trying to poach them like ‘rustlers stealing cattle’?

So what’s the best way to keep in contact with your clients and put a fence around your herd?

Well, without doubt, the single most powerful thing you can do to stop your clients straying and get your them to pay you more money, keep coming back to your practice, and refer others to you is to send them a physical newsletter EVERY MONTH!

Sending them an ongoing, fun to read, empathetic newsletter proves to them that you CARE ABOUT THEM, EVEN AFTER THEY HAVE SPENT A LOT OF MONEY WITH YOU!

But here’s the secret and the reason why most veterinary practices can’t make their newsletter work:

It’s got to have all the elements of true direct response marketing!

In other words, if you mail them out and you never get responses or new clients, or repeat business…why on earth would you send them out???

Just like anything else, client newsletters are not going to pay their way unless they end up getting you more business that you can track and measure!

Which means they have to have exciting headlines. They have to contain interesting copy that creates curiosity. They have to keep people reading, and wanting to know more. They have to get people to call you. They have to be designed so that prospects and Patients and outside professionals are stimulated to refer business to you!

Yes, your newsletter has to be a true…

Direct Response Piece!

Yes, it MUST be designed to get people to TAKE ACTION, and DO SOMETHING!

In fact, SENDING OUT A REGULAR, MONTHLY DIRECT RESPONSE CLIENT NEWSLETTER IS ONE OF THE CHEAPEST, MOST EFFECTIVE MARKETING TOOLS YOU’LL EVER USE!